Recently, Johannes Koch wrote a LinkedIn post about AI slop - how the flood of AI-generated content is changing what writing means and how we consume it. That post got me thinking. I use AI as a tool myself (and also will for this blog), but that post was a good reminder: there’s lots of value in putting your own thoughts out there, in your own voice, shaped by your own experience.

I’ve been a speaker, event organizer, and AWS Hero for over a decade. I haven’t written publicly in more than ten years - I’ve always preferred a good conversation over writing. I still do. But I’ve come to realize that a blog can (and maybe should) be a conversation starter too - with or without me in the room. That’s reason enough to start writing again.

What to expect

I’ll be writing about:

  • AWS & Cloud - lessons learned from over a decade of building and advising on AWS
  • Leadership & Strategy - how I think about teams, decisions, and navigating complexity
  • Community - running the AWS User Group Munich, organizing AWS Community Days, and speaking internationally for over a decade
  • Everything else that comes to my mind - buckle up!

How I plan to write

I’m not going to overthink this. My process is simple:

  1. Have an idea about something that could be interesting for others
  2. Discuss it with an AI (or a human being when possible)
  3. Write down that discussion - distill it, shape it, make it mine
  4. Post it here

No editorial calendar, no SEO optimization, no content strategy. Just thoughts, shaped through conversation, published when ready.

Let’s see where this goes.